The growing consumer interest in connected intelligent devices and environmentally friendly electric cars has driven the offer of partially autonomous and fully self-driving vehicles by the leading and startup car manufacturers alike.
The two recent tech events in the U.S.— CES in Las Vegas and Auto Show in Detroit—have demonstrated plenty of breakthrough innovative products and concepts, including the ones from Mercedes-Benz, Audi, Ford, Toyota, BMW, and Volkswagen.
To make some forecast on the innovative car market, the management consultancy BCG conducted an in-depth analysis of the current trends, available figures and industry publications; surveyed 1,500 U.S. drivers; as well as interviewed executives of some leading car making companies.
The study revealed that around 55% of the respondents would like to buy a fully autonomous car within 5 years, while about 44% would consider to do so within a 10-year time. About 20% are even ready to pay extra $5,000 for such features as highway and urban autopilot. What attracts potential customers of these innovative vehicles is that they are, of course, self-driving, require lower insurance and fuel costs, and overall safer.
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Source BCG