This video explores the way the Instagram generation is experiencing the present and the flight of time. This is an interesting piece for Renault, as a brand that questions a lot the concept of life and often brings hedonism and present-pleasures as a benefit from the usage of its products.
strategy
Maserati and Aston Martin use… audio to connect with enthousiasts
Aston Martin opened a soundcloud to share motors’ noise. Maserati launched a digital dispositive allowing users to feel speed, thanks to 3D sound and lighting effects.
Those two brands explain that, if mainstream cars propose ‘cocoons’ insulated from the outside world, sports and luxury cars have an opposite proposition: they excite sensations and feelings, especially thanks to auditory stimuli. A breakthrough vision, changing from the eternal rhetoric on design, isn’t it?
Kia Soul electrifies the EV segment
The hamsters – superstars of the Kia Soul saga – are back once again. To promote the EV version of the Soul, Kia decided to bring sexyness in the segment. A bold and differenciating strategy, where competitors have boring rhetorics, on technology, propulsion modes and autonomy. Innovation relies on the choice they made to deliver highly emotional content for TV and concentrate on rational and informative content on website.
The road to innovation 